The purpose of the Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) is to increase the understanding and support of healthcare institutions and their services through the stimulation of ethical public relations and marketing methods. Additionally, GSHMPR strives to raise levels of knowledge and standards in health care marketing and public relations. GSHMPR is a proud affiliate of the Society for Healthcare Strategy & Market Development of the American Hospital Association.

The 2026 GSHMPR Annual Conference will be held Dec. 2-4 at Chateau Elan. Registration and more information will be available soon.