We are here to support you during the COVID-19 pandemic. For any assistance you need, contact Kati Hyland.
Society dues are $75/year per society and provide valuable member-only access and discounts on your society annual conference and other educational opportunities throughout the year.
The purpose of the Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) is to increase understanding and support of health care institutions and their services through the stimulation of ethical public relations and marketing methods and to strive to raise levels of knowledge and standards in health care marketing and public relations. GSHMPR is a proud affiliate of the Society for Healthcare Strategy & Market Development of the American Hospital Association.
GSHMPR Annual Conference
This meeting, originally scheduled for July 22-24, has been CANCELED. However, please see below for virtual education opportunities.
VIRTUAL EDUCATION OPPORTUNITIES
GHA: Your Association at Work
Thursday, June 18, 3-4 p.m.
GHA offers many benefits to members, from education to advocacy to communication. Your association is here for you. The COVID-19 crisis turned everything on its head, and GHA aimed to successfully continue to be your number one resource. How did we do this during these difficult times? Join GHA experts behind the scenes as they provide an overview of 'GHA at Work.'
Featured staff will include GHA Vice President of Educational Services Andy Cobb and GHA VP and CIO Steven McWilliams. This informal, happy hour format is an opportunity for a two-way conversation and your chance to provide feedback and ask questions. Bring your favorite beverage and snack and prepare for some fun interaction!
Building Telehealth Right During a Public Health Crisis: Operations and Marketing Working Together
Thursday, July 23, 1-2 p.m.
With the rapid arrival of COVID-19 in communities, hospitals had to quickly adapt new procedures and protocols, all while ensuring the absolute safety of staff, patients and communities.
Speaker Rob Schreiner, MD, FACP, FCCP, president of Wellstar Medical Group and executive vice president of Wellstar Health System, will discuss why COVID-19 provided the perfect environment for rapid change in terms of access, revenue, patient fears and relaxation of pre-existing barriers to telehealth. He will describe how the health system addressed these issues through the use of storytelling and the Kotter Model of change management. Finally, he will share how legislative and regulatory enhancements can help hardwire the routine use of teleleath in all health systems. There will be an opportunity for Q&A throughout the presentation.